Q2 2024 iOS Performance Report for Delivered Meal Kits & Specialty Foods in the US

As we delve into the second quarter of 2024, the delivered meal kits and specialty foods category has shown diverse trends across top applications on the iOS platform in the United States. This analysis, based on data from Sensor Tower, offers insights into downloads, revenue, and weekly active users for these leading apps.

Factor_ Prepared Meal Delivery observed a fluctuating download trend, starting at 360K in the first week and peaking at 616K before settling at 420K. Weekly active users exhibited a steady growth, beginning at 1K and escalating to nearly 1.7K towards the end of the quarter.

EveryPlate: Cooking Simplified experienced a decline in downloads, starting at 142K and dipping to 70K midway through the quarter, but slightly recovering to 106K. Weekly active users remained fairly stable, with an initial 907K, a mid-quarter dip, and a rise to over 1K active users.

Vivino: Buy the Right Wine had mixed revenue results, with a notable spike to $263K in late April, followed by fluctuations and concluding at $146K. Downloads for Vivino maintained a consistent range between 82K and 116K, while weekly active users stayed close to 900K, ending the quarter with a slight increase to 942K.

HelloFresh: Meal Kit Delivery showed a varied download pattern, commencing at 109K, experiencing a surge to 151K, and concluding the quarter at 120K. The app's weekly active users started strong at 1.5K, dipped slightly mid-quarter, and surged to 1.7K by the end of June.

Lastly, Green Chef: Healthy Recipes downloads peaked at 106K towards the end of April before a sharp decline to 32K in early June, but recovered to 104K. The app's weekly active users saw a progressive increase from 259K to 374K throughout the quarter.

For more detailed insights and trends on the performance of these apps, Sensor Tower's comprehensive reports are the go-to source for in-depth market analysis.